First Descents Bike Kits

For the past few years one of my favorite design projects is to create the designs of the First Descents bike kits. With creative direction from Sarah Hubbard and art direction from Jenna Catalona, we strive to create memorable and striking designs that are proudly worn by the FD cycling team at events like the grueling Leadville 100. Shown here is one of my favorite kits we have done, utilizing the vibrant FD brand and colors as well as a subtle topographic pattern. Created in partner with the excellent folks at Primal Wear.