Outdoor Nation

Outdoor Nation teamed up with Bosho to create a loud and visually striking campaign to engage college students at college campuses across the nation to get involved with the ON campus challenge. Daniel Fickle and I provided art direction and execution and Stasia Raines provided creative direction. The concept Bosho came up with was to utilize double exposure photography and strong photography of everyday outdoor situations to create powerful scenes that drove a desire to be outside. The imagery in combination with a unique type treatment and the incredibly versatile Ridewell typeface created a strong palette of design elements to push and pull.